Privacy Policy

Last updated: March 27, 2026

Some Action Records (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website giaford.co.uk.

Information We Collect
Cookies and Tracking Technologies
How We Use Your Information
Third-Party Services
Data Retention
Your Rights
Contact Information

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

Fill out forms on our website
Subscribe to our newsletter
Contact us via email or contact forms
Leave comments on our blog
Make purchases or inquiries

Information Collected With Your Consent

When you consent to analytics and advertising cookies, we collect certain information about your visit through our tracking services, including:

IP address (anonymized where possible)
Browser type and version
Operating system
Referring website
Pages visited and time spent
Date and time of visit
Device identifiers
Interaction with advertisements

This information is only collected if you accept analytics or advertising cookies. If you reject these cookies, we do not collect this tracking data.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized advertising. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use

Category	Purpose	Can be disabled?
Necessary	Essential for website functionality and security	No
Analytics	Help us understand how visitors use our website	Yes
Advertising	Used to deliver relevant advertisements and measure campaign performance	Yes

Cookie Details

Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled in our systems.

Cookie Name	Provider	Duration	Purpose
cc_cookie	mcgrathmcgrathmcgrath.com	1 year	Stores your cookie consent preferences

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Cookie Name	Provider	Duration	Purpose
_ga	Google Analytics	2 years	Registers a unique ID to generate statistical data on website usage
_ga_79Y5V09TF7	Google Analytics 4	2 years	Used to persist session state for GA4 property
_gid	Google Analytics	24 hours	Registers a unique ID to distinguish users
_gat	Google Analytics	1 minute	Used to throttle request rate

Advertising Cookies

These cookies track visitors across websites to display relevant advertisements and measure the effectiveness of advertising campaigns.

Cookie Name	Provider	Duration	Purpose
_fbp	Facebook	3 months	Used to deliver advertisements and track conversions
_fbc	Facebook	2 years	Stores last visit data for conversion tracking
fr	Facebook	3 months	Used for targeted advertising and tracking
_ttp	TikTok	13 months	Used for tracking and targeting advertisements
_tt_enable_cookie	TikTok	13 months	Used to check if cookies can be set
ttclid	TikTok	13 months	Stores TikTok click ID for conversion tracking
_gcl_au	Google Ads	90 days	Used for conversion tracking
_gcl_aw	Google Ads	90 days	Used for conversion tracking and remarketing

Google Tag Manager

We use Google Tag Manager (GTM-N8HNQLFF) to manage website tags and tracking pixels without editing code directly. Through GTM, we have deployed:

Google Analytics 4 (G-79Y5V09TF7) – Website analytics and user behavior tracking
Google Ads () – Conversion tracking and remarketing
Facebook Pixel (1415389100387788) – Advertising and conversion tracking
TikTok Pixel (D6U2HTJC77UANC7OUQJ0) – Advertising and analytics

Google Tag Manager itself does not collect personal data but enables other tools to do so based on your consent preferences.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Cookie Banner: When you first visit our site, you can accept or reject optional cookies. Click the cookie icon in the bottom corner of any page to change your preferences at any time
Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. Please note that if you disable necessary cookies, some features of our website may not function properly
Opt-out Tools: You can opt out of specific tracking services:

3. How We Use Your Information

We use the information we collect for various purposes, including to:

Provide, operate, and maintain our website
Improve, personalize, and expand our website functionality
Understand and analyze how you use our website
Develop new products, services, features, and functionality
Communicate with you for customer service, updates, and marketing
Send you newsletters and promotional materials (with your consent)
Process your transactions and manage your orders
Detect, prevent, and address technical issues and security threats
Comply with legal obligations and enforce our terms
Deliver targeted advertising based on your interests
Measure and analyze the effectiveness of our advertising campaigns

4. Third-Party Services

We share information with third-party service providers that help us operate our website and deliver services to you. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Analytics Services

Google Analytics: Website analytics and user behavior tracking. Privacy Policy
Google Tag Manager: Tag and script management. Privacy Policy

Advertising Partners

Google Ads: Conversion tracking and remarketing campaigns. Privacy Policy
Meta (Facebook): Social media advertising and conversion tracking. Privacy Policy
TikTok: Social media advertising and analytics. Privacy Policy

Data Transfers

Some of our third-party service providers are located outside the European Economic Area (EEA). We ensure that appropriate safeguards are in place to protect your personal information in accordance with data protection laws, including the use of Standard Contractual Clauses approved by the European Commission.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Data Type	Retention Period	Purpose
Website analytics data	26 months	Google Analytics default retention setting
Advertising cookies	Up to 13 months	Campaign tracking and remarketing
Cookie consent preferences	1 year	Remember your cookie choices
Contact form submissions	3 years	Customer service and legal compliance
Email list subscriptions	Until unsubscribe + 6 months	Marketing communications
Transaction records	7 years	Financial and tax compliance

When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention policies and applicable law.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information. We are committed to facilitating the exercise of these rights.

GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

Right to Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
Right to Restriction: Request that we limit the processing of your data
Right to Data Portability: Receive your data in a machine-readable format and transfer it to another controller
Right to Object: Object to our processing of your personal data, particularly for direct marketing
Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data
Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA Rights (California Users)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to Know: Request information about the categories and specific pieces of personal information we have collected
Right to Delete: Request deletion of your personal information, subject to certain exceptions
Right to Opt-Out: Opt out of the sale of your personal information (we do not sell personal information)
Right to Non-Discrimination: Receive equal service and pricing even if you exercise your privacy rights

UK GDPR Rights (UK Users)

If you are located in the United Kingdom, you have similar rights to those outlined under the GDPR above, as protected by the UK GDPR and Data Protection Act 2018.

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in the Contact section below. We will respond to your request within the timeframe required by applicable law (typically 30 days). We may need to verify your identity before processing your request to protect your privacy and security.

7. Contact Information

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us:

Some Action Records
Email: hello@some-action.com